Marketing Fundamentals A/B

Marketing Fundamentals is a one-semester course designed to introduce students to the foundational ideas, strategies, and real-world practices used in marketing. Students will examine how marketers create value for customers and explore the core functions of marketing and the marketing mix. They will also analyze market segmentation, consumer behavior, and how economic conditions, business cycles, competition, and government policies affect marketing decisions, with a particular focus on business ownership, financial decision-making, global trade, and international marketing strategies. In unit activities, students will examine the key components of a marketing plan and practice applying marketing research skills by collecting and analyzing data and completing SWOT (strengths, weaknesses, opportunities, and threats) analyses. Students will develop marketing strategies for different types of customer groups and explore how businesses operate in worldwide markets. Students will also apply their learning through real-world case studies and project-based assignments that build critical thinking, communication, and decision-making skills. They will examine career pathways and entry-level opportunities in marketing and related business fields.

There are no required materials for this course.

Semester B available this fall.

Coming June 30!