Virginia Introduction to Marketing

Issues in marketing, advertising, and sales promotion are evolving rapidly in an increasingly digital environment. Virginia Introduction to Marketing is a one-semester course that effectively helps your students prepare for a career in that environment through a comprehensive look at essential marketing principles, interactive tools and channels, and the growing impact of data in marketing and advertising. This course provides an overview of all the fundamental topics necessary to effectively put your students on a career path that unleashes their creativity and develops and leverages their critical thinking skills.