Spread the Word About Your In-District Virtual Program
This toolkit introduces you to some of the key elements of a successful virtual school marketing campaign and provides you with some easy-to-use tools and strategies to attract and retain students looking for flexible learning options.
Student recruitment planning roadmap
Show the partnership
Families coming to your website are looking for information on your program—what their children will learn, what the learning experience will be like, and what support is available. Once they have the information they need, they are more likely to buy-in and take next steps.
Raise Awareness
Word of mouth remains one of the most successful and budget-friendly methods of promoting your school. Having a flyer or some other printed collateral to leave behind when meeting with decision-makers in your community can be an effective way to help spread the word.
Get the Word Out
Email is a great way to provide news and additional information about your program to families. The most effective emails are easy to read, emphasize the quality of the program, and identify aspects that differentiate your school.
Meet with Families
Whether you're hosting an event in person or hosting a webinar or videoconference, you have opportunities to weave your online program into your recruitment efforts. This can range from sharing details about the online learning experience, offering ideas on how to get motivated, or even explaining the NCAA eligibility process for student athletes.
Expand Your Visibility
Families who are researching and comparing options often visit social media, search engines, blogs, and local magazines to get an idea of what your school community and culture is like. Choose advertising options that will get your program the most visibility with the prospective families you are targeting.